Alex Alpert

Managing Director, Majic Capital

Alex Alpert grew up in a steel town in West Virginia, and his early experience in the moving industry ignited his passion for improving logistics. Working for some of the largest trucking companies worldwide, he witnessed a lack of transparency, manual quoting processes, and widespread inefficiencies. Determined to revolutionize the way people move, he founded Shyft. At Shyft, cutting-edge technology was harnessed to streamline the moving experience. Through his efforts, over $40 million in venture capital funding was secured, and key partnerships were established with industry giants like Amazon, Google, and AARP. With the simple click of a button, he empowered over 500,000 customers to effortlessly move their belongings. Throughout this transformative journey, he acquired invaluable knowledge on building a successful tech company. Now, as part of Majic Capital, he is excited to share his experience, connections, and wisdom with the next generation of entrepreneurs. Together, he aims to shape the future of innovation and drive positive change in the business world.