
Nenad Milanović
CEO of the CAKE.com
With an ambition to develop his own software, Nenad moved to the USA and started a software consulting business in 2009 under the name COING. It took a few years — and 8 failures in total — for Milanovic and his team to achieve their vision without external capital. In 2016, when they developed and launched Clockify, it finally paid off. Even though Clockify was initially developed for internal purposes, the team soon recognized its potential and made it public. Three years later, the company launched Pumble (a team communication app), and then Plaky (a project management tool) in 2020. In 2023, the company changed its name to CAKE.com, and at the beginning of 2024, it launched the CAKE.com Bundle, a powerful suite of tools. Today, CAKE.com, is valued at over $1 billion despite never having any investor support and has millions satisfied customers.
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